Wednesday, 28 March 2018

Press the reset button - it is never too late

This article originally appeared on the Business Business Business blog, you can see it here

We are now a quarter of the way through the year. How are your plans going? Your news resolutions? Your goals?
Are you kicking goals and achieving great things? Or maybe you have forgotten all those good intentions for how your 2018 will play out.
This is a terrific time to stop what you are doing. Review what you have achieved. Understand why you haven’t achieved what you wanted to. Make changes so you can achieve what you want as we head into the next quarter.
It is never too late to press the reset button.
Pressing the reset button is a chance to start again. To take learnings from what you did well and how to improve so you can achieve all t he things you want to. Whether in your life or your business.
The important thing to do is to change what you are you doing, if it is not working for you. If you keep doing the same thing, you will keep getting the same result. So, what can you do differently to achieve the great things you are destined to achieve.
  • Change could be mindset – your own confidence and belief in you.
  • Change could be in your daily actions – stopping procrastination, becoming focused, managing your time better.
  • Change could be in your goal setting – are you trying to do too much, or are you not thinking big enough.
If you are setting goals for yourself, you also need to commit to reviewing, and celebrating, on a regular basis. With self-reflection, making a commitment to changing something, you can press reset. When you press reset add new energy into your life, focus on the new goal and go for it.
Remembering to break down the goal into easy actionable steps – so every day, week and month you are working towards achievement and success. And when you review at the next quarter, mid-year, end-of-financial year, you can celebrate the success of your goal. Or simply change and press reset.
Staying accountable to your goals and having a group who you are accountable to, is so important. People who lift you up, support you and importantly tell you when you are losing focus. Seek one out or create one for yourself.
Enjoy the goal setting process. Enjoy ticking them off. Enjoy reviewing and pressing the reset button. Enjoy celebrating your success.

Tuesday, 27 March 2018

Who Are You?

This article originally appeared on the 1000 Ripple Effects blog, you can see it here

When was the last time you asked yourself “Who am I?” Really truly explored ‘you’. Your history, future dreams and how you show up in life today?

Everybody has a story, a journey they have travelled, learnings they have made, history. Very few people have led a ‘privileged life’, we all have stories of sadness, of absolute joy. Too many people have seen the extremes of violence and felt desperation. Seen the effects of illness on loved ones, and themselves. Suffered loss they never felt they could move on from. This is your story, your beliefs, possibly even your anchors, holding you in place, unable to move. 

These experiences are what have shaped you to be the person you are today. They don’t have to define your future. 

When was the last time you dreamed of a better future for yourself? Do you wish for happiness, fulfilment, clarity, freedom, or balance? You are not alone – most people do. You can change your story – and you can start today!

The journey of self-discovery takes a lifetime. It takes a lifetime because you always change and grow. This is good, this is what you want to happen. What is holding you back from starting? Do any of these sound familiar:

Fear of what you will learn about yourself. Fear of being vulnerable to others. Fear of accepting things you have done in the past. Fear of reliving your past. Fear of change. Fear of becoming the person you always dreamt about. 

Think about what scares you? Why does it scare you? How can you face the demon? What will motivate you to work through the bad stuff? What does fear look like to you?

Lack of self-love
Guess who our biggest critics are – yep our self. How many times have you told yourself you will do x only when you have achieved z? How many times have you thought ‘I don’t deserve this’? 

Poor body image, lack of self-worth, lack of confidence, all come from lack of self-love. When was the last time you loved yourself? Wore jewellery or clothes which made you feel great. Exercised or had a massage to make your body feel great. Laughed, orgasmed – releasing the natural feel-good drug of oxytone.

When was the last time you celebrated being you?

Stifle dreams
Dream takers are everywhere. It starts in school and with our parents, then their ‘can’t’ and ‘don’t’ language becomes our inner voice. And we most likely say those words to others – our friends, team members and our children.

Remove negative words from your language. Replace negative speak with positive affirmations. Remove people from your life you do not believe in you. Stand tall and back yourself. Be your own personal cheer squad.

When was the last time you dreamed of your future – and then plotted how you were going to make your dream a reality? 

Too much noise
When was the last time you stopped and listened to the noise in your world? The cars, sirens, children, dogs, birds, trucks, workers, builders, the radio, TV, your phone. How do you feel? Can you concentrate on what you are trying to do? Does it raise your stress levels?

Stepping away from the noise and busyness of life, enjoying the silence, being in your mind, is important. In fact, meditation and mindfulness are key to self-discovery. Slowing your mind, allowing sub-conscious thoughts to filter through. Reduces stress, allows for problem solving and connects you with your mind and body.

Where do you start on your journey of self-discovery? How do you find out who you are? 

  • Face your demons – release your fears – revisit your past
  • Recognise your strengths - understand who you are
  • Define your life purpose – identify your passions – do things that make you happy
  • Clarify your values – understand your beliefs
  • Set goals – create daily intentions - be focused
  • Find inspiration – surround yourself with people and things that lift you up
  • Seek challenges – stretch yourself - create new thinking
  • Spend time alone – practice self-care
Stop being your own worst enemy! Stop lying to yourself about your emotions and feelings and start accepting them and allowing yourself to feel whatever is it you feel. If you have no clear idea of who you are, you will have no clarity in what you want or seek.

Self-discovery is a journey of a life time. There is no easy fix, no magic pill or fairy dust. It is constant – as you evolve and grow, you will receive new insights about who you are. The more you understand about yourself the more empowered you are going to be.

A clear self-understanding will bring renewed confidence, awareness, and strength. You have a purpose. You find happiness, fulfilment, clarity, freedom, and balance in all areas of your life.
What difference can you make to the world, yourself, your family and community? How are you going to show up?

Monday, 5 March 2018

Simple: marketing starts with a plan

Keep it simple. Make it easy. Be creative. See the results.

Marketing confuses business owners. I see it all the time. It doesn't have to be. You need to make your marketing efforts relevant to your business. Set objectives you can achieve, without setting yourself up for failure.

Marketing is not sales. Marketing is not about doing everything you can think of. Marketing is not free. Marketing is not a quick fix.

Forget confusing marketing concepts and jargon: let's go back to basics.

Marketing is about getting your customer into your sales funnel and making a sale to them.

You need to ensure you have the right customer in your sales funnel. You need to be aware of your competitors and what they do. You need a strategy with goals and how you will achieve them. You need campaigns. You need a customer focused funnel. You need to measure and review everything you do.

You need a plan.

Not just any plan a strategic marketing plan.

Your marketing plan needs to be aligned with your business plan. Ask what business goals you have that require marketing to see them achieved? There is the start of your marketing goals/action.

Don't have a plan sign up to our free 5 day challenge (for business and marketing plans).

Planning is crucial to a businesses success - you really do need to allocate some time to creating a plan. Think of it as a road map. If you take the 5 day challenge - you spent an hour or two, once a day for 5 days to give yourself a way of moving forward and achieving goals in your business.

I just don't understand marketing
No problem. What you need is the knowledge around the different elements of a plan. Easy. Do what I did - go to Uni for three years, work in the industry for 20 years. Or shortcut it and join the Marketing Accelerator Program. Where in 12 weeks you will receive all the knowledge you need right now to set yourself up for a fabulous future in business.

The 12 week marketing accelerator program, and will move you from being lost in the marketing jungle to business growth. Creating new business habits and strengthening your business core.
All business owners suffer overwhelm, and why wouldn't we. Managing financials, legal, human resources and marketing - all before we have started making our products or delivering our services.